Pulling it all together, JoAnne Leone has been the Captain steering the marketing efforts of the Union County Farmers Market. “After I attended my first Saturday morning market I was hooked. I wanted everyone who hadn’t been before to know what they were missing”, she explains. Owner of Pathway Communications, a marketing and business consultation firm here in Union County, JoAnne volunteered in 2007 to sit on the Union County Farmers Market Committee. This spring, she approached the committee about a logo and website, in order to bring more recognition to this wonderful community affair. “Working to develop this site with Janice Boling and Chuck Rogers has been a dreamlike collaboration of ideas and energy”, she adds.

Relocating here in 1998, JoAnne was the co-owner of the Dogwood Patch Cross Stitch shop until it was sold in 2006. She was the Director of Marketing for Towns County Tourism from 1999-2003. She is well known for entertaining and emceeing the “Enchanted Concerts on the Square” in Hiawassee on Saturday nights, as well as at many charity fundraisers throughout the region. She has also graced the stage of regional theatres, recreating her role as the Reverend Mother in the musical Nunsense.

A national speaker and trainer for the National Association of Realtors, JoAnne’s marketing expertise extends beyond Union County. “Yet”, she is quick to comment, “Blairsville is home. When I have to leave on business, I can’t wait to get back to this piece of heaven”.

This past winter JoAnne conducted a series of workshops to help the local business community survive and thrive during this recession. It was after meeting so many people at the seminars who were looking to improve their professional and personal journeys that she committed more energy to developing her Life and Business Coaching services.

“Coaching people through business development, career decisions, mid-life challenges and life’s unexpected forks in the road is where my heart beats at this stage of my life.” explains JoAnne. If you’d like to know more about the services of Pathway Communications, please call 706-781-3306 or email JoAnne at CoachLeone@gmail.com.